Another example is our work for Stara Zagora Municipality, which invited us to help them develop the region’s tourism. We achieved a 250% increase in the average price for accommodation in the city, 43% increase in the Municipality’s revenue from accommodations, and sustainable growth in 20 out of 24 months. We have built a separate business entity dedicated to the development of tourist destinations – Empatia destination development.

We are currently working on several technological innovations and we are excited to talk about them in the near future.

We are Kalina and Iasen. We do not believe in 9 to 5 work. We believe in passion, curiosity and the unsurmountable desire to succeed. We believe that people matter the most. That’s why we work with a team of open-minded people who are extremely good at what they are doing.

We are based in Sofia, Bulgaria.

Kalina Gesheva

Kalina has more than 15 years of experience in marketing and advertising. She holds a Master’s degree from Sorbonne Nouvelle Paris 3 University.

She has 55 awards for creative and effective communications on the Bulgarian market and internationally.

Kalina has developed more than 500 advertising campaigns worth more than 50 million euro.

Worked for brands like: A1 (Telekom Austria Group), Red Bull, MasterCard, Toyota, Danone, UNICEF, UniCredit Bulbank, Bet365, Pernod Ricard, HBO, FOX TV, NOVA TV and many more.

Kalina was part of the central team who developed the strategy for the A1 rebranding in all European markets, while she was head of brand management in the local OpCo (Mtel).

Iasen Geshev

Iasen has over 20 years of experience in developing and executing out-of-the-box projects in marketing, arts and sports.

Iasen is a TEDx speaker and also part of Darik Radio’s “40 under 40” project.

As a Marketing Director of one of the biggest sports events in Bulgaria – “Rally Bulgaria” - he contributed to its inclusion in the World Rally Championship (WRC) in 2010.

As an Event Manager at New Moment New Ideas Company, Iasen worked for clients such as Red Bull, Samsung, Xerox, Bulgarian Telecommunication Company and others. Twice he was part of the best advertising agency in Bulgaria.

As a founder of the Urban Art Foundation, he brought to life the Urban Creatures project. The project transforms Poduyane district of Sofia through urban art and street art.